WDE_50th_cover
Sept. 19 2016
New! World Dairy Expo will celebrate its 50th anniversary in 2016, and to celebrate this milestone, journalists have collaborated to create a historical book reminiscing on 50 years of Expo memories. The...
16-WDE-Gilbert
Sept. 12 2016
From rag tents to the modern-day Exhibition Hall, Gilbert nurtured the trade show. Among Gilbert’s innovations that continue to this very day are the Exhibitor Policy and Guidelines, the Commercial...
16-WDE-Rosid
Sept. 12 2016
Born from the desire and dreams to have a world-class dairy show, World Dairy Expo has developed into the world’s most-respected and most-renowned dairy event. That is largely due to innovative steps...
160905_ph1
Sept. 5 2016
Bringing the "world" to World Dairy Expo by Corey Geiger, Managing Editor The Allen Hetts Family. If World Dairy Expo had a founding family, it was Allen Hetts, his wife, Doris, and their children. While...
160829_ph5
Aug. 29 2016
A calf flies in to promote Dairy Expo. Call it the original World Dairy Expo road show. After a rocky start, World Dairy Expo was rebranded in just its third year and it needed a public relations campaign....
160829_ph1
Aug. 29 2016
They bet the farm to save World Dairy Expo. Talk about dedication. The founding fathers of World Dairy Expo literally bet the farm - to the tune of $100,000 - just to save the show in its third year. Sounds...
160822_ph1
Aug. 22 2016
It took vision to build World Dairy Expo by Corey Geiger, Managing Editor In their own words. In full-color commentary. That is what you will hear in this historic 8-minute audio clip detailing the movers...
15-WDE-WNAS-PC
Oct. 1 2015
Foreshadowing the demise of Waterloo, Expo visionary Alan Hetts took a leap of faith in Madison, Wis. We Need A Show chronicles that story and how Expo has developed over the past 50 years
160905_ph1
Sept. 30 2015
World Dairy Expo will celebrate its 50th anniversary in 2016, and to celebrate this milestone, journalists have collaborated to create a historical book reminiscing on 50 years of Expo memories
16-WDE-leveraged
Aug. 27 2014
Widely respected in purebred dairy cattle circles, Allen Hetts led the effort from his Fort Atkinson-based Crescent Beauty Farm with support from Gene Nelson, Gray View Farm. Brown Swiss breeder Howard...