Within 10 months of launching resealable plastic milk jugs in the marketplace in 2004, McDonald's saw milk sales double.
These days if you go into a Quick Service Restaurant (QSR), you will see resealable plastic milk jugs everywhere. Those plastic jugs are now the marketplace norm.
"It's an example of McDonald's leading the way and others following," said Sally Cummins Healy, who serves as vice president of nutrition research and partnerships for Dairy Management Inc. (DMI)
To learn more about the McDonald's milk revolution, listen to comments from Sally Cummins Healy in the above video.
This Hoard's Dairyman Intel article is part of an eight-part Dairy Food Maker series with McDonald's. It details a partnership that began with McDonald's and Dairy Management Inc. (DMI) in 2004 and continues to this day with Dairy Checkoff dairy scientists working directly at McDonald's headquarters in the greater Chicago, Ill., area.
Click here to view previous reports from this McDonald's series:
Why Dairy? Why McDonald's?
To read more about the McDonald's experience and the organization's partnership with dairy farmers, turn to pages 546 and 547 of the September 10 issue of Hoard's Dairyman for the Food Maker series.
(c) Hoard's Dairyman Intel 2016
September 12, 2016